A benevolent and compassionate god, he will answer all prayers to him. Zhao Gongming’s name is often invoked during the celebrations of the Chinese New Year on the first day.
Originally a hermit who used magic to support the collapsing Shang Dynasty, his enemy, Jiang Ziya, killed him. Jiang Ziya later felt guilt for killing Zhao Gongming, apologizing for his actions in a temple and canonizing Zhao Gongming as a god of wealth.
Zhao Gongming is also said to have originally been a god of the underworld, yet was appointed by the Jade Emperor as a marshal of an altar. The new responsibilities were for trading and wealth within the mortal world.